Versant, an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine), is seeking a Consumer Insights Senior Analyst who is energized by the idea of contributing to the growth of a new company within a fast-paced media landscape. 

At Versant, data and consumer insights power how we connect with audiences across entertainment, news, sports, and digital experiences. As a Senior Analyst, Consumer Insights & Analytics, you'll help answer some of our most important business questions by combining consumer research with advanced analytics to uncover meaningful insights that influence strategic decision-making across the organization.

Working within the Consumer Insights team and partnering closely with the broader Data Insights & Strategic Analytics organization, you'll leverage quantitative research, audience data, behavioral analytics, and business intelligence tools to understand consumer behavior, measure brand performance, identify emerging trends, and deliver actionable recommendations.

This role is ideal for someone who enjoys solving complex problems, thrives in a data-driven environment, and can bridge technical analysis with compelling business storytelling. 

What You’ll Do:

• Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies
• Design, execute, and analyze quantitative consumer research, including brand tracking, audience segmentation, competitive benchmarking, market sizing, and custom research initiatives
• Apply statistical methodologies and analytical techniques – including but not limited to clustering, drivers, perceptual mapping, and price testing – to identify trends, quantify opportunities, and answer complex business questions
• Help develop presentations and visualizations that communicate findings in a clear, actionable way
• Assist with primary research studies from start to finish, including research design, writing surveys and discussion guides, fielding, analyzing and interpreting results, and compiling presentations
• Partner with research vendors and the wider team to administer and operate ongoing tracking studies while ensuring data quality and methodological rigor
• Synthesize information and evaluate data from multiple datasets and secondary research to develop insights and help internal stakeholders stay on top of brand and audience trends
• Collaborate with stakeholders across Product, Marketing, Programming, Strategy, Research, and Data organizations to influence business decisions
• Translate technical analyses into business insight and recommendations that support audience growth, content strategy, and brand performance
• Stay informed on evolving consumer behaviors, media trends, and analytical best practices to continuously improve research capabilities
• Assist with team project management and administrative duties as needed