Versant, an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine), is seeking a Consumer Insights Senior Analyst who is energized by the idea of contributing to the growth of a new company within a fast-paced media landscape. 

This position is part of the Consumer Insights team and, in collaboration with members of the broader Data Insights & Strategic Analytics department, will play a pivotal role in developing a deep understanding of media audiences and their perceptions and attitudes towards Versant portfolio brands.

The Senior Analyst will contribute to research studies from design through execution in support of brand and audience strategy, including but not limited to: a portfolio-wide brand tracking study, audience segmentations, market sizing, competitive benchmarking, and cross-platform brand research. Your insights will directly influence marketing, programming, product, and audience strategies across linear and digital platforms.

The ideal candidate for this role is someone who loves tackling tough questions, has a passion for consumer insights and a knack for quantitative analysis, is genuinely interested in the evolving media industry, and is motivated to juggle many projects and priorities.

Responsibilities

• Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies
• Assist with primary research studies from start to finish, including research design, writing surveys and discussion guides, fielding, analyzing and interpreting results, and compiling presentations
• Play a key role in administering and operating a complex, portfolio-wide brand tracking study, partnering with vendors to oversee regular fielding, incorporate questions from stakeholders, interpret results, and flag potential issues
• Synthesize information from multiple data sets and secondary research to develop insights and help internal stakeholders stay on top of brand and audience trends
• Contribute to story-driven, executive-friendly presentations
• Assist with team project management and administrative duties as needed