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United States, San Mateo, CA
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
You’ll work to discover valuable problems to solve for a variety of customers, collaborate to identify concepts that solve them in a way that creates opportunity for SIE, and develop them towards investment and/or formal productization. Beyond helping to shape the products themselves, you’ll contribute to the development and testing of business models, the assessment of market size and target customers, financial modeling and projection, and how to best set up new products and businesses for success.
You should be passionate about learning through scrappy testing and experimentation, adept at using data to inform decision-making, and comfortable working through ambiguity with an ability to wear lots of hats. Experience in customer and market research, new product incubation, product strategy & specification, and go-to-market planning is highly desired. The ability to champion and promote new ideas is essential, as is the ability to be humble and leave them behind.
As trailblazers, innovation is in SIE’s DNA. In the Platform Experience Group (PEG), we pursue it with intention, from multiple angles, with curious people empowered and activated through processes optimized for exploration, discovery, and invention. You’ll join a unique team that is chartered to explore new ways to transform and diversify our business into new areas with a focus on new customers needing new solutions, while remaining true to SIE’s central mission. We are passionate about the power of play (defined broadly) and being inspired by players and creators of all stripes.
Define and propose new areas of exploration for customer needs and potential solutions within identified strategic themes
Synthesize market trends, customer insights, and informed hypotheses into requirements for further research and experiments
Set learning goals, create and manage KPIs and metrics for tests and experiments
Partner cross-functionally to create and manage development plans for experiments and prototypes including resource allocation, timelines, and budgets
Drive prioritization and product development direction for solutions as they mature through various phases of early customer feedback cycles
Define target customer profiles and segments through synthesis of research insights
Facilitate or drive development of associated business opportunities and approach including market sizing, value proposition, and appropriate business models for solutions
Create business models, financial models, and go-to-market strategies that effectively communicate the viability of brand new products and businesses.
Collaborate with designers and researchers to establish critical path jobs to be done for target customers of a product solution
Craft product strategies for maturing solutions to drive towards product market fit
7+ years combined experience in product management and new business development and/or operations, with a focus on brand new product development or product incubation highly desired.
Career and/or educational background in business, finance, marketing, or related disciplines. Graduate level business degree (e.g. MBA) highly preferred.
Background in engineering, design, market research, or user research is a big bonus.
Demonstrated experience creating pitch decks, business models, financial projections, go-to-market strategies, and similar deliverables.
History of operating with a start-up mentality, thinking and acting creatively. Actual startup experience—as a founder or early-stage employee—is a big plus.
An ambitious self-starter who deals well with ambiguity, able to be a generalist who can jump in and wear lots of hats to build something from scratch.
Strong analytical abilities and proclivity for testing with demonstrated ability to identify, analyze, and solve problems using experimentation and data to inform decision-making.
Highly collaborative and adaptable, able to quickly adjust direction based on new learnings or changing circumstances.
Excellent communicator, able to inspire and excite stakeholders team members and stakeholders around customer problems and solutions that are non-obvious.
Solid business sense with basic abilities to size a market and quantify an opportunity with imperfect or incomplete information.
Experience in working with a wide array of partners across organizations, including design, engineering, project management, data + research teams, legal, and marketing.
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $132,000 - $180,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.