Job Description

The NFL seeks an innovative, dynamic, and strategic leader to serve as the Global Vice President of Influencer and Creator Marketing. This role is pivotal in driving engagement with priority audiences across the globe including casual fans, youth, and women.

This role focuses on authentically building direct partnerships with influencers, content creators, and celebrities.  The VP of Global Influencer Marketing will be responsible for building and scaling an industry-leading strategy that maximizes the reach of the NFL, strengthens / builds fandom, and aligns with the global vision of the league.

Key Responsibilities:

Strategic Leadership

• Develop and execute a global influencer and creator marketing strategy to amplify league initiatives and drive fan engagement across domestic and international markets.
• Lead existing and create new programs to connect with Gen Z, Gen A, and emerging audiences through innovative, culturally relevant, and authentic influencer and creator collaborations.
• Collaborate closely with the content marketing, social media, brand, sponsorship, events, international, and other cross-functional teams to integrate influencer programs within overall marketing initiatives.

Influencer and Creator Partnerships

• Build relationships with a diverse array of influencers, content creators, artists, and brand ambassadors who align with the values and goals of the NFL.
• Oversee negotiations, contracts, and partnership management to maximize opportunities year-round.
• Foster long-term partnerships that support the core values, including inclusivity, innovation, and growth.

Content Creation and Amplification

• Drive the creation of engaging, shareable content with influencers and creators for platforms such as TikTok, YouTube, Instagram, Snapchat, and emerging channels.
• Ensure influencer-generated storytelling aligns with brand guidelines of the NFL, maintaining authenticity and cultural sensitivity while also maximizing creative impact related to the brief.
• Partner with analytics team to effectively measure, analyze, and merchandise content performance, adjusting strategies to optimize impact and reach for both the league as well as the creator.

Global Expansion of NFL Influencer & Creator Programs

• Ensure the global creator marketing strategies are clearly understood across the international markets
• Support international teams with enhancing local nuances such as the following: consider regional trends, platforms, and cultural nuances.
• Collaborate with international teams to ensure cohesive messaging and localized success.

Team Leadership and Budget Management

• Lead and grow a high-performing team of marketing professionals, fostering individual growth, overall creativity, and innovation.
• Manage budgets and resources effectively to deliver on global objectives.
• Maintain strong relationships with internal stakeholders across a wide range of dept’s

Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field (Masters preferred).
• 11+ years of experience in influencer marketing, creator partnerships, or a related field, with a proven track record of global success.
• Deep relationships across the influencer / creator industry including key talent
• Strong knowledge of the following: broader marketing functions, social platforms, and creator ecosystems.
• Exceptional leadership, communication, and interpersonal skills with the ability to work with the most sr. and jr. level employees.
• Demonstrated ability to manage complex initiatives and partnerships across multiple markets & platforms.
• A passion for sports, football, entertainment, and the evolving creator economy.
• Clear ability and willingness to work seamlessly in a highly collaborative fashion across the org. and 32 clubs

Preferred Experience:

• Previous experience in the sports or entertainment industry.
• Experience working across global markets.
• Established relationships with high-profile influencers, creators, and agents.

Travel

• 20% - 30% - primarily domestic