ABOUT BETR

• Manage a Dedicated Player Book: Own the end-to-end relationship with a portfolio of VIPs, driving engagement and loyalty through personalized outreach (SMS, phone, email).

• Bonus Oversight & Execution: Oversee the bonusing for your assigned players; ensuring we are rewarding the right behaviors, managing reinvestment rates effectively, and protecting company margins.

• Strategic Product Advisory: Act as the "Voice of the Player" by advising the product team on which game providers, titles (e.g., high-limit tables, specific slots), and features are needed to improve the VIP experience.

• Lifecycle & Strategy Collaboration: Partner with the Head of Retention to build and refine the VIP lifecycle, from initial "potting" and onboarding to long-term loyalty milestones.

• Data-Driven Decision Making: Analyze player activity to ensure bonuses are aligned with "Theoretical Win" and actual play, rather than just reacting to player requests.

• Gather & Translate Feedback: Systematically collect player insights regarding site UX/UI and competition, translating "player talk" into actionable feedback for the Retention and Product teams.

• Monitor Player Health: Track activity drops and behavioral shifts to execute proactive reactivation strategies before churn occurs.

• Compliance & Integrity: Ensure all interactions and player incentives adhere to regulatory standards and responsible gaming protocols.

Bonus Points:

• Deep knowledge of the current iGaming landscape (top-performing slots, live dealer trends, and emerging providers).

• Experience in "reinvestment rate" calculations; knowing exactly how much a player is "worth" in bonus spend.