Wasserman is a global leader in sports, music, entertainment and culture. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.
Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman operates globally across 27 countries and more than 62 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
As the Director you are responsible for leading the development of partnership strategy projects for brand and rights holder clients across EMEA within sport, entertainment, and culture. Projects could include but are not limited to: development of data-driven partnership strategies, building broader brand marketing strategies, valuing partnership rights and developing fan growth and commercial strategies. All projects will be consultative in nature, requiring outstanding creativity, a comfort with analytics and data, business savviness and an ability to serve and guide clients with confidence, quality and subject matter expertise.
Key Responsibilities include;
- Lead on the development of partnership and commercial strategy projects.
- Support clients with the identification, analysis, and assessment of partnerships across the sports, entertainment and culture sectors.
- Work with insight teams to guide strategies that are acutely in line with our clients’ target audiences.
- Utilize Wasserman’s approach and methodology to sponsorship valuation in order to accurately advise clients on investment decision making.
- Lead partnership negotiations on behalf of clients.
- Play a key role in fostering client relationships, whilst delivering world-class service.
- Where relevant, manage relationships with client partners and ensure maximum return on investments.
- Build non-partnership marketing strategies for clients within sport, entertainment and culture.
- Work closely with other Directors and the department lead on consulting team resourcing and team development.
- Be part of new client pitches and play a role in responding to RFPs.
Requirements
- Significant, direct and relevant experience in brand and partnership strategy. This is not an execution / delivery role.
- A passion for, and ability to tackle, varied and multiple projects in tandem – this is a key role within a project-based team.
- An aspiring leader within the sports and entertainment space.
- Some agency background is preferred.
- Sound knowledge of project management fundamentals.
- A skill for storytelling and strong ability to translate complex research into a simple and digestible narrative.
- High-level proficiency with Microsoft Office applications, particularly PowerPoint.
- Exceptional communication skills, both orally and in writing.
- Strong interpersonal skills and be able to create a rapport with people of all demographics.
- High level of initiative and works well independently and in a team environment.
- Plans and carries out responsibilities with minimal direction, whilst being comfortable with taking direction from business leaders.
- Strong attention to detail and highly organized.
- Well-developed analytical and problem solving skills.
Benefits
- Annual Discretionary Bonus
- 25 days per annum plus UK bank holidays, and additional DE&I days
- Hybrid Working
- Pension: 5% employee // employer contribution with Aviva
- Income Protection: Pays you 75% of your base salary in the event that you are absent from work due to illness or injury for 13 consecutive weeks or more, capped at 5 years
- Life Assurance: Pays your nominated beneficiary four times your base salary in the event of your death whilst employed by the Company
- Employee Assistance Programme (Wellbeing support for you and family living with you // free legal and financial advice, including telephone and potentially in person counselling)
- Season Ticket Loan
Optional benefits (post probation)
- Private Medical Insurance with Bupa OR Health Cash back plan which provides you with reimbursements for everyday medical costs including dental, optical, prescriptions & physical therapies
- Season Ticket Loan: An interest free loan for the purpose of purchasing an annual season ticket for travel between home and work
- Cycle to work scheme: A one year hire agreement for a cycle and accessories worth up to £2,000, done via salary sacrifice with an option to purchase cycle at the end of the agreement
- Gym Flex: An interest free loan for the purpose of purchasing an annual Gym membership, providing a low corporate discounts at over 3,700 gyms, studios and outdoor fitness events
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