Influencer Marketing Associate at Gymshark

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Denver, Colorado, United States

OVERVIEW:

The Influencer Marketing Associate role exists to maintain and improve North America’s Micro Influencer Program in conjunction with the NAM Athlete Marketing team to play a crucial part of building our talent funnel. This role is responsible for reporting on learnings and key takeaways in order to better support the larger NAM Brand vision.

Please note that all applicants must be authorized to work in the United States.

WHAT YOU'LL BE DOING:

Responsible for:

Supporting and growing the North America (NAM) Micro Influencer program by identifying relevant talent
Ensuring timely and accurate communications are shared with talent
Reporting to a variety of key stakeholders on top performing creators and content across all social media platforms
Identifying unique ways to expand the micro roster by ensuring that the program evolves and remains aligned with larger NAM Brand goals
Participating in greater brand department meetings to discuss campaign strategy relevant to the Micro Influencer Program
Ensuring the NAM Micro Influencer Program remains at or below provided budget, collaborating with leadership and Finance

Accountable for:

Identifying micro influencers that resonate with target audiences through research, demographics, and other data resources
Creating meaningful relationships with influencers to foster a long-term partnership
Coaching team members on how to utilize Creator IQ software
Hitting ACA targets in accordance with Planning and Athlete Marketing(s) planning
Tracking and analyzing micro influencer performance across socials to ensure brand campaign goals are met and exceeded
Ensuring program growth objectives (Revenue & # of Creators) are met

WHAT YOU'LL NEED:

Essential Skills:

2+ years’ experience in social media or influencer/entertainment marketing
Demonstrated ability to succeed in a fast-paced environment
Ability to identify rising stars and emerging talent that fit the Gymshark brand culture and narrative
Ability to collaborate with internal and external stakeholders to meet and exceed regionalized marketing goals

Preferred Skills:

Understanding of relevant fitness trends and niche markets throughout leading social media networks
Strong storytelling ability through the use of influencers and brand campaigns
Willingness to give and receive effective feedback
Ability navigating social platforms to identify talent
Creative planning to work w/ creators on content creation
Analytical thinking to support reporting and budget tracking
Project Management skills to support carrying end-end program management

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

At Gymshark we believe in the importance of investing in our employees through their physical, mental, and financial health along with being able to provide some fun and inclusive perks along the way.

This role has a salary range between $65,000-$75,000 annually depending on experience.

Part of our compensation package includes a discretionary annual company performance bonus. We are also able to offer our employees and their families a comprehensive medical, dental, and vision package. Gymshark provides company paid short-term and long-term disability insurance, life insurance, and our Sharks also receive a generous 401K match to help them save for their retirement.

Gymshark will continue to support our employees’ overall wellbeing through several perks including 20 days of paid time off (plus your birthday), 11 holidays, transportation allowance, up to $900 reimbursement towards wellbeing purchases, and a 50% discount on all Gymshark items. We hope you consider joining our growing family in Downtown Denver, Colorado.

*All benefits are non-contractual, and Gymshark may amend, terminate, or enhance the benefits provided you and our other employees from time to time as it deems appropriate.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email peopleteamusa@gymshark.com.

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