OVERVIEW:

We’ve got 3 opportunities to join our Influencer marketing team based 3-days a week from our new NYC offices. In our Athlete Marketing team, you’ll be growing the Gymshark brand through building, managing, and activating a network of authentic partners that connect with our lifting & conditioning community. You’ll be scouting, activating, and managing Creators, ensuring they engage in new product launches and brand campaigns by building disruptive marketing plans and briefs. In this role, you will be expected to travel to meet talent and be point of contact at activations on the ground. With at least 24-months experience in influencer marketing, we are interested in applications for experienced marketeers with salaries in the range $65,000-$85,000 depending on experience.

Please note that all applicants must be authorized to work in the United States. 

WHAT YOU'LL BE DOING:

Responsible for:

• The Athlete Marketing role manages relationships with key stakeholders (athletes & Influencers) across long & short-term partnerships by activating profiles and maintaining strong relationship between the talent and the brand.
• Always keeping their ear to the ground, identifying new & relevant talent to be activated by the brand.
• Responsible for a team of talent across different relationships stages which may include athletes, external influencers & friends of the brand. Such relationships may vary from one off collaboration to a long-term fixed contract. 
• Build and maintain a strong rapport with the brand network (talent, management, agencies, creators and industry wide taste-makers) utilize strong relationships to maximize opportunities on behalf of Gymshark
• Responsible for executing on strategic marketing plans activating bespoke talent authentically and impactfully, aligned with brand direction and objectives.
• Collaborating with other teams within the business to ensure partners are utilised across the business & marketing mix – Campaigns, Content Creation, Shoots, Events, Providing insights & feedback and use of Partner’s Name, Images & Likeliness.  
• Responsible for clearly communicating partner & industry opportunities to the business & relevant stakeholders, providing opportunities to support business growth.  
• Utilizing the Athlete Marketing network, to plan and execute on annual and quarterly brand plans (Campaigns, brand moments, product launches).
• SENIOR ONLY: Supporting the Athlete Marketing Manager in the day-to-day of the NAM Athlete Marketing team by enabling the team to execute their projects flawlessly, ensuring all projects are progressing and performance is being tracked accurately.
• SENIOR ONLY : Ensure all operational steps are executed in time by leading the comms with the Coordinator and Operations Executive.

WHAT YOU'LL NEED:

Accountable for: 

• Create and execute strategic athlete plans that will grow the Gymshark brand using the Creators,, their audience, their USP & key moments. 
• Reporting on the performance of your roster of partners using KPI’s set by Head of Influence (Weekly, Monthly & Quarterly). 
• Responsible for ensuring partners deliver in full on agreed terms & deliverables within the contract. 
• Staying on top of local trends & discovery of who the next up and coming names in the region, making sure they are engaging with the brand. 
• Ensuring partners are being utilised by the business to support in business growth. 

Essential Skills:

• Accountability: Prepare a road map for athlete marketing success, ensure all are clear, and take action to keep progress on track. Assume responsibility for actions and outcomes.
• Adaptability: Embrace change and help others adjust. Modify approach according to context. Actively seek to become comfortable in new environments.
• Collaborative Leadership: Share expertise and resources to help others. Include all who can contribute to a successful outcome. 
• Communication: Craft clear and detailed communications with athletes and their representation. Internally, share information and ideas with stakeholders and cross-functional teams and listen openly. To go further, we go together.
• Innovation: Create solutions to challenges and positively question current thinking. Leverage logic and rationale to influence. Recognize and build on the ideas of others.
• Decision-making: Establish criteria. Seek relevant information to aid understanding. Identify correlation. Determine causation. Arbitrate with balanced, compelling resolutions.
• Strong commitment to achieving excellence in the Influencer & Pro Athlete space.
• Understands sports, lifting, lifestyle, pop culture and is ingrained in social media scene and trends.
• Ability to create successful athlete marketing outcomes based on business goals and strategies.
• Ability to manage and prioritize multiple high-profile projects simultaneously.
• Thrives in fast-paced environment with tight deadlines.
• Able to plan strategically and react tactically based on real-time data, business performance and opportunities to capitalize upon.
• Strong leadership and communication skills. 
• +2 years experience in Influencer Marketing depending on level of role.
• Fluent English.
• Highly proficient Spanish is preferred.

Preferred Skills:

• Storytelling
• Leading change 
• Lateral thinker 
• Willing to challenge and be challenged 
• Willingness to give and receive effective feedback
• Willing to adapt to change
• Solutions orientated
• Strong relationship skills

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

At Gymshark we believe in the importance of investing in our employees through their physical, mental, and financial health along with being able to provide some fun and inclusive perks along the way.

This role has a salary range between $65,000-85,000 annually depending on experience. 

Part of our compensation package includes a discretionary annual company performance bonus. We are also able to offer our employees and their families a comprehensive medical, dental, and vision package. Gymshark provides company paid short-term and long-term disability insurance, life insurance, and our Sharks also receive a generous 401K match to help them save for their retirement.

Gymshark will continue to support our employees’ overall wellbeing through several perks including 20 days of paid time off (plus your birthday), 11 holidays, transportation allowance, reimbursement towards wellbeing purchases, and a 50% discount on all Gymshark items. We hope you consider joining our growing family in New York City.

*All benefits are non-contractual, and Gymshark may amend, terminate, or enhance the benefits provided you and our other employees from time to time as it deems appropriate.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email peopleteamusa@gymshark.com. 

Related jobs

Associate, Enterprise Marketing Hinge Health San Francisco

League and Team Marketing Associate Fanduel New York

Associate Manager, First Party Marketing 2k Novato, California, United States

Senior Product Marketing Associate (no longer accepting applications) Alma Remote, Contiguous US