The Best Players Need the Best People.

The Manager, Research & Analytics manages market intelligence, sponsorship analytics, audience insights, and commercial research initiatives that support Corporate Partnerships revenue growth.

Working closely with partnership sales, sponsorship strategy, revenue operations and senior leadership, this role transforms market, industry, consumer and partnership data into actionable business recommendations that inform prospecting strategy, partnership development, valuation, and commercial decision-making.

This position serves as a strategic resource to the Corporate Partnerships organization by identifying emerging market opportunities, evaluating industry trends, developing sales enablement insights and delivering analytics that strengthen partnership acquisition, retention and growth efforts.

Qualifications Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Analytics, Sports Management, or a related field. 5+ years of experience in market research, business intelligence, strategy, consulting, sponsorship analytics, commercial analytics, or partnership-related functions.

Advanced proficiency in Tableau or similar business intelligence and data visualization platforms.

Demonstrated ability to synthesize complex datasets, market intelligence, and business information into clear, compelling narratives for non-technical audience.

Strong analytical, problem-solving, and strategic-thinking skills.

Strong communication, presentation, and storytelling abilities.

Strong organizational and project management skills.

Ability to manage multiple priorities in a fast-paced, collaborative environment.

Working knowledge of SQL, Snowflake, or other data-querying and analytics platforms.

Experience conducting competitive analysis, category strategy, market intelligence or revenue opportunity assessments.

Familiarity with sponsorship valuation methodologies, partnership measurement frameworks and commercial analytics.

Experience supporting sponsorship sales, partnerships, media or commercial revenue organizations preferred.

Experience with Salesforce, CRM platforms, data warehouses, and business intelligence tools preferred.

Experience working within sports, media, entertainment or related industries preferred.

Responsibilities Manage strategic research and analytics initiatives that support partnership sales, business development and revenue growth objectives.

Monitor marketplace trends, industry developments, emerging categories and consumer behaviors to identify new partnership opportunities.

Analyze trends across sports, media, entertainment, technology and consumer sectors to inform partnership strategy and commercial planning.

Develop category intelligence, competitive benchmarking and prospecting insights that help prioritize partnership opportunities.

Partner with Corporate Partnerships leadership and Revenue Operations to support prospecting strategies, pipeline development and commercial growth initiatives.

Support partnership valuation, business case development and strategic recommendations for prospective and existing corporate partners.

Partner with internal research teams and external vendors to support audience development, fan growth and consumer insights initiatives.

Translate audience, market and sponsorship insights into strategic recommendations that strengthen partnership value propositions and sales narratives.

Manage the development and evolution of sponsorship measurement frameworks, brand lift studies, partnership effectiveness reporting and return-on-investment analyses.

Design, develop, and maintain dashboards, scorecards, visualizations and analytical tools that improve decision-making across the Corporate Partnerships organization.

Deliver market intelligence and competitive analysis to support annual planning, strategic initiatives and executive decision-making.

Develop executive summaries, performance reports and strategic presentations that communicate partnership value, business performance, and key market trends.

Partner with CRM & Business Solutions manager to ensure data integrity, consistency and accuracy across reporting platforms, analytical outputs, and measurement methodologies.

Present findings, recommendations and strategic insights to executive leadership and cross-functional stakeholders in a clear and compelling manner.

Other special projects as assigned.

When most people think of the PGA TOUR, they envision famous golfers, exciting tournaments, and the TOUR’s generous support of more than 3,000 charities.

We are all of these things, but there’s much more to the PGA TOUR than meets the eye.

Behind the TOUR’s international reputation for sports excellence and philanthropic leadership is a dedicated team of business, sports management and entertainment professionals working together to support our players and advance our mission.

Headquartered in Ponte Vedra Beach, Fla., we’re a dynamic group of individuals with diverse talents who share a deep respect for the sport of golf and the positive impact it has in communities across the United States and internationally.

If your goals include being part of an exciting team that emphasizes professional development and the personal satisfaction of contributing to important causes, we encourage you to explore the many advantages and benefits of a career with the TOUR.

Our benefits may include: Medical, Dental and Vision Life and Disability insurance Paid time off and paid holidays 401(k) plus employer match and contribution Health Savings Account/Medical and Dependent Care Flexible Spending Accounts Wellness Program Membership to TPC Sawgrass EOE The TOUR is an equal opportunity employer.

We do not discriminate or tolerate discrimination on the basis of race, sex, sexual orientation, religion, national origin, age, disability, marital status, color, ancestry, citizenship status, uniform services member status, pregnancy, gender, gender identity, gender expression or any other classification or differences protected by applicable law.