Job Description

BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.

SUMMARY

The Senior Director, Cultural Marketing will develop and implement strategies that forge cultural connections and further position BSE Global brands in the lifestyle space. Applying their network in sports, entertainment, and hospitality this person will build partnerships supporting organizational goals.

The Senior Director will work cross-functionally to orchestrate the conceptualization, development and execution of programming, content, campaigns & activations with leading brands, talent, and entities for the Brooklyn Nets, New York Liberty, Barclays Center, Brooklyn Basketball, and additional BSE properties in the media, hospitality and live event verticals. The role will fuel a flywheel effect that puts our brands and talent at the intersection of music, art, fashion, basketball & local culture. The individual will look to build viral moments and unforgettable memories for our target audiences around their passion points.

WHAT YOU WILL DO:

• Create a comprehensive, forward-looking strategy to incorporate our brands into cultural trends and communities, including defining objectives, important metrics, evaluation structures, and budget management
• Craft an organization-wide model and process for talent & strategic partnerships to guide who we work with, how we work together, what we collaborate on & structure the value exchange
• Build platforms with brands, influencers, celebrities and cultural entities that drive monetization opportunities across ticketing, sponsorship, merchandise & content
• Collaborate with Marketing colleagues across Content, Merchandising, Game Presentation and Marketing Management to elevate priority programming via talent and strategic partnerships
• Work with the Communications team to drive earned media coverage for our initiatives
• Develop a calendar highlighting key cultural moments throughout the year and build outstanding approaches for how BSE brands can overlay and participate in authentic, relevant ways
• Book talent for BSE programming, performances & content, craft our event hosting strategy and foster a network of potential brand ambassadors
• Liaise with leadership across Basketball Operations, Partnerships, Ticketing, Operations and VIP Hospitality to support organizational needs and build cross-functional process & workstreams
• Consistently expand your network of collaborators, forging deep, sustainable relationships with brands, talent, & executives to grow our reach and impact within the cultural landscape
• Monitor, measure and report upon the success of cultural and talent marketing programs

WHAT YOU WILL BRING:

• 10+ years of marketing experience, with a minimum of 3 years working across cultural, talent and/or influencer marketing
• Strong network of relationships and/or history working in New York City is strongly preferred
• Deep understanding and passion for culture, music, entertainment, the arts, and basketball
• A consistent track record of success in driving awareness, engagement and loyalty for brands
• A history of optimally crafting marketing strategies and implementing activation tactics for consumer-facing brands

WHO YOU ARE:

• Excellent relationship builder, with a meaningful network of industry collaborators
• Thoughtful teammate who can foster cross-functional collaboration in a matrixed environment
• Excellent attention to detail, project leadership and operational capabilities
• Strong, proactive oral and written communicator, including ability to clearly present ideas
• Stay up to date with cultural trends and use this knowledge to inform business strategies

TRAVEL REQUIREMENTS:

This role is not anticipated to involve travel, but may involve attending industry events on evenings and weekends.

SALARY RANGE:

$150,000 - $170,000

WORK ENVIRONMENT:

Works primarily in an office environment but upon request will be expected to attend games and other events on evenings, weekends and holidays.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.