Job Description

FloSports has led the way in establishing a world-class digital streaming experience for millions of fans, families, and athletes of underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator, both experiencing thrilling live events from around the world with interactive features, real time analytics, powerful broadcast technology, and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. That’s what FloSports is all about. We have successfully revolutionized the global sports media industry- the result of creating a diverse team of technologists and die-hard wrestlers, creators and devoted cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and casual sports fans… united by a shared passion to delight the underrepresented communities we serve. We are creating the essential destination for our sports and we’re looking for people like you to help us!

THE ROLE:

We are looking for a dynamic Senior Manager, Integrated Marketing to drive end-to-end integrated marketing campaigns that fuel subscriber acquisition and engagement primarily across Varsity TV, FloCheer and FloMarching, with occasional support for other verticals based on team needs. In this role, you will build and execute go-to-market (GTM) and partner marketing strategies that showcase our top content partnerships and events.  You will use your subject matter expertise to identify and communicate key storylines across all marketing channels in order to drive customer acquisition & engagement.

You will also collaborate and work cross-functionally with design, growth, lifecycle, content and product marketing teams, as well as externally with key content partners. A successful candidate will have a deep knowledge of cheerleading and/or marching and experience delivering impactful marketing campaigns that drive results.

RESPONSIBILITIES:

• Lead and Execute Integrated Campaigns: 

  • Own and drive key inputs to annual, seasonal, monthly, and ad hoc campaigns from strategy to briefing, planning, execution, and performance analysis.

  • Work closely with growth, lifecycle, and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web, app, advertising, and other paid and organic channels

  • Analyze, and report on event campaign performance, delivering performance summaries to marketing leadership on a weekly, monthly, and quarterly basis.

  • Leverage consumer insights and business trends to optimize campaign strategies and deliver more effective messaging across channels. 

• Cross-Collaborate Across the FloSports Org: 

  • Serve as liaison between vertical GMs and Marketing in order to maintain authenticity and collaborate on highlighting key partners, events, & moments

  • Provide audience insights and targeting recommendations to growth & lifecycle teams

  • Support the broader integrated marketing team as needed, beyond Cheer and Marching campaigns.

• Provide Partner Marketing Support:

  • Serve as the primary liaison between content partners and FloSports Marketing, managing joint marketing initiatives, communications, and activations.

  • Develop custom partner-led campaigns that reach participants and families during key touchpoints (camps, event registration,etc) and drive 

  • Assist in the creation and execution of partner marketing campaigns across partner websites, social media, email and on-site activations. 

  • Track and ensure partner executions align with contractual obligations.

• Ensure Brand Consistency: 

  • Steward the brand look, feel, and tone across all marketing creative assets to maintain consistent and high-quality brand standards.

KNOWLEDGE, SKILLS AND ABILITIES:

• 8+ years in digital marketing, brand marketing, or integrated marketing, with a strong focus on B2C campaign management.

• Experience in sports marketing, sponsorship marketing, or partnership marketing, in Cheerleading and/or Marching.

• Proven success leading B2C campaign strategy and execution utilizing paid, owned, and earned media channels. 

• Strong background in partnership marketing, including campaign activation and performance tracking.

• Experience leveraging social media trends and consumption behaviors to drive growth campaigns

• Data-driven mindset, with an all-around understanding of campaign performance, customer insights, and key marketing metrics.

• Excellent program management and communication skills with the ability to manage multiple projects in a fast-paced environment.

• Creative thinker with an eye for brand and design, and able to work effectively with creative teams.

• Ability to thrive in a high-autonomy, fast-paced tech environment.

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Flexibility at work - you can take control of your profession and personal schedule

• All-hands events hosted annually in beautiful Austin, Texas

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Flexible paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week