Job Description

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

We are seeking a dynamic Product Marketing Manager to play a pivotal role within the NBA 2K Marketing team. This individual will report directly to the Senior Manager, Global Product Marketing for NBA 2K and contribute to the overall success of the Product Marketing function. The primary responsibilities include orchestrating essential marketing campaigns to enhance adoption, engagement, and retention for NBA 2K, ultimately influencing significant business outcomes that fuel the game's growth.

As a key player, you will take charge of communication and prioritization among various teams such as Product, User Acquisition, Licensors, and other Cross-Functional units to align efforts with overarching business objectives. Your role will be instrumental in fostering collaboration and ensuring seamless coordination to drive the continued success and expansion of NBA 2K.

If you are passionate about marketing, thrive in a collaborative environment, and are eager to contribute to the ongoing success of NBA 2K, we invite you to join our team as the Product Marketing Manager.

What You Will Do      

• Marketing Campaign Strategy
  • Support the team in developing and implementing Go-to-Market plans that effectively drive business priorities and goals.
  • Lead communication with licensor and internal teams, providing performance updates and upcoming initiatives and pursuing opportunities to drive marketing critical metrics.
  • Maintain key marketing/campaign documents, including launch calendars, asset approval schedules, presentations, and standard process overviews.
  • Develop and manage relationships with third-party vendors and internal finance & legal teams.
  • Coordinate App Store Optimization testing, evaluate results and provide recommendations.
  • Work cross-functionally to ensure planning and marketing execution are aligned with strategic and financial goals.
• Creative Development
  • Own creative development processes and partner with internal and external agencies to deliver on-time marketing assets across multiple channels.
  • Asset Trafficking and Coordination – ensure asset/copy review and approval from key partners in BU, studio and legal as required.
  • Ensure the creative development is brand-consistent and aligned with the brand strategy.
• Market Research
  • Compile a regular marketing research report with the latest marketing best practices and recommendations

 What Will Make You a Great Fit  

• 2+ years of experience in video game marketing
• Experience developing creativity with internal teams or external agencies
• Integrated Marketing experience, including paid, owned, and organic channels.
• Fluent in Excel with the ability to turn data into actionable insights
• Self-starter that stays on top of the latest mobile trends and is comfortable working in a fast-paced and dynamic environment.
• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Ability to prioritize assignments to anticipate and meet multiple deadlines

Bonus Points 

• Experience supporting launching sports or mid-core mobile games
• Familiar with 2K IPs, especially NBA2K
• Experience working with developers and licensors

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform their essential job functions, and receive other benefits and privileges of employment. Please contact us if you need a reasonable accommodation.

Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $90,000 and $135,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors. 

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